Spies were one of the most elite units in every conflict. Having inside information from the opponents camp most of the times was adequate to decide the outcome of war. Nowadays spying is one of the most widespread tactics in corporate world. Search engine optimization couldn’t be any different.

One of the most powerful and feature rich programs, that should be in the arsenal of everyone which is involved with SEO and Internet Marketing, is SEO Spyglass. Most SEO software solutions are just basic. They offer limited functionality, their support is almost nonexistent, and finally charge you hundreds of dollars without giving you enough in return. SEO Spyglass is one of its kind. It is excellent in spying, as its name implies, your competitors SEO strategy and allow you thus to mimic it. Note, that this piece of software is focused at only this part of your whole SEO effort, cannot be used as a substitute of other tools which are more specific to other procedures.

SEO Spyglass allows you to check thousands of backlinks to every link you point. For every backlink shows additional information such as state (dofollow or nofollow), PR, domain age, Alexa rank, inbound links, outbound links and much more. SEO Spyglass will soon become your hidden ace in the everlasting combat for better positions at search engines results pages (also known as SERPs). SEO Spyglass has tons of features that literally surpass even your wildest imagination!

Today’s search engine optimization efforts are focused on acquiring more and more backlinks. The truth is that search engines, and especially Google, only value thematic, dofollow links from high quality websites. The era of spamming hundreds of websites, free for all sites and link exchanges is over. Nowadays links which residue on useful and unique articles bear the highest SEO value. These links are surrounded by text (they are also known as contextual links) and are by far the most powerful backlinks you could ever acquire. Note that building backlinks isn't an easy task. You need to focus and work all the way to your top. This is where AllSubmitter may became handy. It automates the most laborious parts of link building and saves your precious time.

A new breed of software allows you to build these kinds of backlinks with ease. This software masterpiece is known as AllSubmitter. It is developed by highly skilled Russians programmers and is supported by an extensive user base. AllSubmitter is updated frequently, with one major update appearing approximately every 6 months. The competition to this software category is enormous, but every other solution looks pale if you compare it with AllSubmitter.

AllSubmitter can be used for a variety of SEO tasks from just article directories submission up to submitting to high quality and extremely targeted link directories. AllSubmitter consists from 12 distinct and completely different tools that help you not only to post links but also to manage a highly professional search engine optimization campaign. This software is trainable allowing thus to the most ambitious web developers to post links to places that no other SEO expert has post before :)  (I know that that the last phrase may remind you something…).

One of the best investments in your SEO time is targeting the proper keywords for the type of people you want visiting your site. By explicitly choosing and targeting keywords on your site, you can maximize your site placement (and even page placement) on the search results list.

While it is most important to target the proper keywords for your main page, it is also very useful to per- form the same targeting functions on your most important articles. Each page that ranks highly on the search engine will increase the amount of traffic on your site, as well as the likelihood the visitor will look at other content on your site. It is essential that you get the visitors “in the door.”

Creating a Keyword Starter List
To obtain good ranking on the search engines, you need to know what popular keywords relate to the topic area of your Web site. For example, if your Web site focuses on personal improvement, do people enter “personal improvement” into the search engines when they are looking for your type of site? Or, do they instead look for “self help,” “self improvement,” or “life coaching”? Until you know this information, your site placement will depend more on luck than anything else.

Imitation is said to be the sincerest form of flattery, but it is often also the best method of site promotion. To determine how your page can achieve the highest ranking on the sweet-spot keywords, you will need to look at the HTML source code of the pages to see what the others are doing.

 Search on one of your keywords, and click on the top site for that search. Select the View Source command in your Web browser, and a window should be displayed showing the HTML of the page. When I executed the View Source command against this page, the source code appeared.

The native View Source command in Internet Explorer launches the HTML code in Notepad. You can find instructions for changing this selection on the Web (you have to edit the registry). Alternately, if you haven’t looked at the Mozilla Firefox browser already, it has an excellent HTML source parser built in. In Firefox, the View Source command opens a window that shows the HTML color formatted for easy reading. It makes examining HTML code painless.

Ajax (also known as Asynchronous JavaScript and XML) is the incredible conjunction of Web technologies allowing a site to provide interactivity that compares with many desktop applications. Ajax allows a Web application to provide updates and interactivity on a Web page without refreshing the entire Web page. That can make a site far more dynamic and responsive.

The problem with Ajax is that the Ajax system is literally invisible to search engines. Ajax technology relies on a browser to execute JavaScript code to retrieve additional information from the Web server and display it in the browser window — most often in a pop-up window. Search engine spiders will not execute any client-side code. That means that the content displayed by the Ajax technology is not seen by search engines.

Presently, there is no ideal way to adopt Ajax and yet continue to obtain good search engine placement. Web designers that adopt Ajax have the following options to ensure continued good placement: