Spies were one of the most elite units in every conflict. Having inside information from the opponents camp most of the times was adequate to decide the outcome of war. Nowadays spying is one of the most widespread tactics in corporate world. Search engine optimization couldn’t be any different.

One of the most powerful and feature rich programs, that should be in the arsenal of everyone which is involved with SEO and Internet Marketing, is SEO Spyglass. Most SEO software solutions are just basic. They offer limited functionality, their support is almost nonexistent, and finally charge you hundreds of dollars without giving you enough in return. SEO Spyglass is one of its kind. It is excellent in spying, as its name implies, your competitors SEO strategy and allow you thus to mimic it. Note, that this piece of software is focused at only this part of your whole SEO effort, cannot be used as a substitute of other tools which are more specific to other procedures.

SEO Spyglass allows you to check thousands of backlinks to every link you point. For every backlink shows additional information such as state (dofollow or nofollow), PR, domain age, Alexa rank, inbound links, outbound links and much more. SEO Spyglass will soon become your hidden ace in the everlasting combat for better positions at search engines results pages (also known as SERPs). SEO Spyglass has tons of features that literally surpass even your wildest imagination!

Today’s search engine optimization efforts are focused on acquiring more and more backlinks. The truth is that search engines, and especially Google, only value thematic, dofollow links from high quality websites. The era of spamming hundreds of websites, free for all sites and link exchanges is over. Nowadays links which residue on useful and unique articles bear the highest SEO value. These links are surrounded by text (they are also known as contextual links) and are by far the most powerful backlinks you could ever acquire. Note that building backlinks isn't an easy task. You need to focus and work all the way to your top. This is where AllSubmitter may became handy. It automates the most laborious parts of link building and saves your precious time.

A new breed of software allows you to build these kinds of backlinks with ease. This software masterpiece is known as AllSubmitter. It is developed by highly skilled Russians programmers and is supported by an extensive user base. AllSubmitter is updated frequently, with one major update appearing approximately every 6 months. The competition to this software category is enormous, but every other solution looks pale if you compare it with AllSubmitter.

AllSubmitter can be used for a variety of SEO tasks from just article directories submission up to submitting to high quality and extremely targeted link directories. AllSubmitter consists from 12 distinct and completely different tools that help you not only to post links but also to manage a highly professional search engine optimization campaign. This software is trainable allowing thus to the most ambitious web developers to post links to places that no other SEO expert has post before :)  (I know that that the last phrase may remind you something…).

Now that you have a general understanding of the different variations of SQL Server 2000, it’s time to install. Again, for this example, I am installing the Standard Edition.

1. Insert the SQL Server installation CD into your CD-ROM drive. After a few moments, the autorun installation welcome screen will appear.
2. Click on SQL Server 2000 Components. From the list of options that appears, click on (for now) the Install Database Server option.
3. The installation wizard will begin. Click on Next.
4. The next screen asks you to enter the name of the computer on which you want to install an instance of SQL Server 2000. Select the Local Computer option.
5. Click on Next. In the dialog box that appears, select Create a New Instance of SQL Server.
6. The next two dialog boxes ask you to enter your name and company (if applicable) and accept the standard Microsoft licensing agreement. You are then presented with the screen, which asks you to pick the type of installation. For this installation, chose Server and Client Tools.
7. The next screen asks you to provide an instance name. Provide a descriptive title, then click on Next.
8. As with most standard software installations, SQL Server 2000 now prompts you for the type of custom installation you prefer. Leave the default setting as Typical, but note the space requirements and the other installation options.
9. You are next asked to provide information on the service accounts used to access SQL Server. For this dialog box, leave the default setting as Domain User Account, but go ahead and enter some type of password that satisfies the usual requirements—easy for you to remember, hard for others to guess. Don’t leave the password blank because that will make you an easy target for unauthorized access.
10. Just a few steps left! Select Mixed Mode and be sure to enter a password for the SA (system administrator).
11. Click on Next. The installation wizard will tell you it has enough information to proceed with the installation. Click on Next. After a few moments, you will see a confirmation screen telling you that the setup is complete. Click on Finish and reboot your server. (You might be asked to do this, but if not, you should go ahead and reboot anyway.)

Understanding Security: Working with Windows Services
SQL Server 2000 runs as a Windows service, which in a nutshell means that if there is any problem with SQL Server, Windows can take care of it without a great deal of human intervention.

You can set specific SQL Server configuration options by navigating through the Services option, under Administrative Tools. (Note that this only works on Windows NT, 2000, and XP because services don’t exist on Windows 9x operating systems.) This Services option is in the Administrative Tools Control Panel applet.

You can really take your Web design to the next level by integrating a database. By doing so, you can make your Web pages dynamic in the sense that you can interact more directly with your visitors by not only capturing information they provide (such as shipping address and customer feedback), but you can also present customized information to your visitors based on their preferences. For example, perhaps the first time they visit your site they complete a customer survey form. Then the next time they visit, you query this information in your database and present only the information, products, and services in which they are interested.

As you will see, setting up and actually integrating a SQL database into your Web site isn’t too difficult.

Perhaps the best place to start is with the actual installation of SQL Server 2000. But before you launch into that, you should be aware of the different flavors of SQL Server 2000.

General HTML Page Layout Tags
Every HTML page will (or should) have some basic tags.

• <HEAD>. Think of this tag as the container for all of the general layout information for your page. Within the <HEAD> and </HEAD> tags, you will find general information about your page. (As you will learn later, some of this information is useful in identifying your page to search engines.) Note, however, that except for the title, none of the information contained within the <HEAD> tag will be displayed to your viewers.
• <TITLE>. This is where you assign the all-important title to your Web page. It’s easy to overlook this tag, so you should be careful that you don’t; the title of a page will appear at the top of the browser window, and is thus an important navigation element to let visitors to your Web site know where they are.
• <BODY>. This is where most of your HTML code is placed; as such, it corresponds to the body of your Web page content.

Many HTML editors, such as FrontPage or HomeSite, will present you with a basic Web page template when you select File, New. The <HTML>, <HEAD>, <TITLE>, and <BODY> opening and closing tags are presented within this template (see the following code listing). Take advantage of this template to remind yourself to include these important tags within your document (in other words, don’t delete them)!

Utilizing the <META> Tag
<META> tags are quite useful in providing information about the contents of your page so it can be picked up and properly indexed by various search engines. The previous code listing was generated using Microsoft FrontPage, which inserted some default <META> tag information in the opening page template. More than likely, you’ll want to tweak these <META> tags so they are more illustrative of the content that actually exists on your page.