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Jan 23
2010
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There’s a reason why some people are described as artistic; moreover, there’s a reason why the more talented ones make a nice salary—having the talent and natural artistic ability to be a good (or great) designer is not easy. I am not one of those artistic people; however, I am frequently asked to play the role of designer when working with technology. And, if I’m guessing correctly, you are asked (or soon will be asked) to play that same role. Indeed, those of us working within technology fields are asked to wear many hats that often are outside our direct area of expertise and experience.
The interesting (and frustrating) thing about HTML is that it is not by design a feature-rich tool set for manipulating graphics. Indeed, the very opposite is true; in its original (and, for the most part, subsequent) incarnations, HTML was designed for very simple text markup, not for exact or otherwise sophisticated graphic design. Still, many people think of HTML as a graphics tool. Although the Web is by nature a communication medium that invites the utilization of graphics, tweaking HTML to fit your graphical presentation requirements can be a challenge.
However, there are some things you can do to strengthen your work. Using tables, frames, and other goodies in the HTML tool bag, you can actually create some pretty sharp-looking Web pages. This chapter will focus on some of the most basic (but critical) design issues by looking at a variety of basic text-formatting techniques.